BIG PICTURE THINKING
Kia ora, ko Megan Salole ahau. I'm someone who loves strategy, future-making and communication design. Over the past few years, I have developed a niche offering where I facilitate teams and organisations to visualise preferable futures and then I bring these stories to life using the power of illustration.
Collaboratively we imagine, then strategise and when we have arrived at a new horizon, I begin to illustrate it. We iterate until we achieve alignment. It's an enjoyable process, and the illustrations are always engaging; they quite literally show the way forward. Illustration bridges the 'imagination gap' for those people who struggle to visualise alternative pathways.
Visualising itself is an art form. It is a key component of strategic planning - but the skill is not well developed in your average strategy team. I bring the vision to life using the power of illustration; creating a roadmap in people’s minds from here to there. It fires up people’s
imaginations and brings new possibilities to life.
It is much easier to align people around a visual strategy. The real value comes when engaging stakeholders or taking ideas out into the public domain.
"A picture paints a thousand words..."
Twee, but true.
When something is illustrated, it has much more power and pull. Illustrations offer a deep level of engagement because our brains are hardwired to recognise stories and illustrations tell rich stories, whilst making complexity more digestible. The information goes in deep, aiding learning and memory, provoking an emotional response. When our brains read something, we tend to be in a critical analysis mode. When we see a picture, it hits us in a place that triggers hope and a sense of possibility. And what do we need a lot more of right now?
Is your business or organisation embarking on a strategic process? Are you trying to articulate something complex like a system or a challenging concept? Are you putting together a public campaign? Contact me. Let's create some preferable futures together.
ILLUSTRATION CONNECTS PEOPLE WITH IDEAS THAT INSPIRE ACTION
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